BUSI6302 Marketing
BUSI6302 Marketing examines strategies and best practices for marketing, public relations, social media engagement and strategic communications for churches and nonprofit organizations. Students analyze case studies and contemporary campaigns while developing targeted promotional plans.
This course equips students with essential concepts, tools and techniques for contextualized, audience-focused marketing and communications in ministry settings.
Students will:
- Learn marketing fundamentals including research, analysis, and planning
- Study leading communications practices across print, digital, and social channels
- Apply marketing principles to develop campaigns tailored for ministry audiences
- Construct integrated promotional strategies on shoestring budgets
What our students say about us
We have students from all continents and from all walks of life. Curious what they have to say about the Resonance University, continue reading!
I can't believe ResU has cracked the code for efficient seminary education
I was looking for a place that walked the walk.
World class faculty that truly has deepened my understanding of my own faith
I was able to pick my degree mi session without any delay because of the ResU
Zach Lambert
Zach is the Lead Pastor and founder of Restore. A native Austinite, he holds a Bachelors of Science in Communication and a Masters of Theology.
Course details
